Q&A: Are B2B portals catering to one specific industry better than those catering to a whole range of industries?

Posted in B2B Discussions

Question by vivek: Are B2B portals catering to one specific industry better than those catering to a whole range of industries?
I am thinking of setting up a portal serving as B2B marketplace for medical devices.
I am thinking of setting up a B2B portal for Medical Devices. What would be a good industry to go into?

Best answer:

Answer by Chris
I think specialization is better – you become known as the place to go within your industry.

You can’t be all things to all people. You’ve probably heard the old adage that 80% of your sales will come from 20% of the people. Focus on the 20% to grow your business.

Good luck!

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