Archive for the ‘B2B News’ Category

Lastest B2B News

MarketingProfs B2B Forum Image by Christopher S. Penn MarketingProfs B2B Forum Franchise Consulting Firm Identifies Mobile Businesses as Top Growth Trend in … More than just food trucks serving up gourmet menu items, there are also numerous mobile consumer services franchises such as beauty salons and pet groomers, and mobile B2B services including commercial cleaning, office equipment recycling, … Read more on EON: Enhanced Online News (press release) CFO Publishing and RapidBuyr Announce Partnership to Provide Targeted Offers … CFO Publishing LLC and online B2B marketplace RapidBuyr announced today the launch of CFO Deals, a partnership offering mission-critical savings on essential business products and services to…. Click here to Read More

New B2B website targets event planners in China

MarketingProfs B2B Forum Image by Christopher S. Penn MarketingProfs B2B Forum New B2B website targets event planners in China MICEMonkey, a travel technology firm in Shanghai, has launched a new MICE-dedicated B2B website, MICE123.com, for the Chinese market. Still in the beta version, the site is aimed at event organisers in China, listing over 1000 pre-screened venues, … Read more on TTG Asia B2B Marketers Report Greater Marketing, Media Integration But November 2011 findings from the Association of National Advertisers (ANA) showed US B2B companies may have a leg up on their B2C counterparts when it comes to integrating marketing communications across channels and blending digital and traditional … Read more on The…. Click here to Read More

Why Content Marketing ISN'T a Case of the Emperor's New Clothes

Why Content Marketing ISN'T a Case of the Emperor's New Clothes The term 'content marketing' is a relatively new one, but one that is rapidly gaining traction in B2B marketing. The term itself is a bit of an odd one, and you could be forgiven for being quite cynical about its relevance and pertinence. Why? Read more on Sustainable Business Forum iCruise.com introduces Natural Language Cruise Search Evature's EVA, B2B service, won the DEMO award for most game-changing travel innovation at the PhoCusWright 2011 Innovation Summit. Cruise Finder Plus uses EVA to parse key elements from a user's search phrase, then receives a response from the … Read more on Sacramento…. Click here to Read More

B2B Soft and Cycle30 Deploy Advanced Payment Kiosks at GCI Wireless

B2B Soft and Cycle30 Deploy Advanced Payment Kiosks at GCI Wireless B2B Soft, a business-to-business software company specializing in retail management for the wireless/cellular retail industry, and Cycle30, provider of hosted order-to-cash billing services, have deployed a new in-store payment kiosk platform at … Read more on Seattle Post Intelligencer Haivision rolls out automated transcoding in the cloud, online video delivery … FierceOnlineVideo is the first place to turn for must-know B2B news in the online video industry. Join thousands of business leaders who get FierceOnlineVideo via weekly email for exclusive insights. Sign up today! LAS VEGAS–Haivision today rolled out … Read more on…. Click here to Read More

Samsung sales-floor rejig leads to layoffs in B2B push

MarketingProfs B2B Forum Image by Christopher S. Penn MarketingProfs B2B Forum Samsung sales-floor rejig leads to layoffs in B2B push By Paul Kunert • Get more from this author Samsung has crowned Graham Long as the UK veep of corporate and IT sales following a restructure of the division to help its push into B2B. The Korean giant asked its internal sales team to reapply for their … Read more on Register GXS Launches New Version of SaaS-based Catalogue Application GXS, a leading provider of B2B integration services, today announced the next generation of GXS Catalogue, the retail industry's leading product data synchronization application. The new version provides even more flexibility to allow suppliers to … Read…. Click here to Read More

Epicor Acquires Internet AutoParts

Epicor Acquires Internet AutoParts With the acquisition of IAP, Epicor is now a leading automotive aftermarket integrated B2B eCommerce and connectivity provider, with a comprehensive offering of reliable, robust and easy-to-use solutions for parts distribution businesses, … Read more on Business Solutions Magazine B2B Expo exhibition launched to help Coventry and Warwickshire businesses The B2B Expo, at the Belgrade, will be held on Monday 21 and Tuesday May 22. As well as the exhibition, the event will host a number of topical and interesting business seminars and a networking breakfast – all aimed at helping the businesses community … Read more on Coventry Telegraph B2B Soft Offers Spring Promotion to AT&T…. Click here to Read More

B2B Marketers' Social Media Efforts Have Much Room to Mature

MarketingProfs B2B Forum Image by Christopher S. Penn MarketingProfs B2B Forum B2B Marketers' Social Media Efforts Have Much Room to Mature Let's just start by saying that the B2C approach vs. the B2B approach to social media marketing is often at opposite ends of the spectrum. Not always but often. Honestly, it should be. Asking you friends about an electronics purchase or the best place … Read more on Marketing Pilgrim How SEO & PPC Can Help Build Your Email Marketing List by Derek Edmond, April 6, 2012 Comments The biggest driver of leads for the B2B marketer? Fifty-seven percent of those surveyed by BtoB Magazine said email marketing was the online channel that contributed the most qualified leads to their…. Click here to Read More

SalesNexus CRM Software Includes 250 FREE Business Contacts Each Month

SalesNexus CRM Software Includes 250 FREE Business Contacts Each Month SalesNexus CRM Software and Email Marketing solution today announced the automated inclusion of access to 250 LeadFerret.com B2B contacts in every SalesNexus account, at no additional cost. SalesNexus and LeadFerret announced their intentions to … Read more on Houston Chronicle SEEBURGER Enables Secure Enterprise Mobile File Sharing with New SEE FX Mobile This industry-first ability to merge all B2B processes into a single view is a major benefit that facilitates auditing, reduces IT overhead and provides single-vendor accountability. SEE FX Mobile addresses the need for mobile users to easily exchange … Read more on MarketWatch (press…. Click here to Read More

Ryma Names Reza Kazemipour as Chief Revenue Officer

MarketingProfs B2B Forum Image by Christopher S. Penn MarketingProfs B2B Forum Ryma Names Reza Kazemipour as Chief Revenue Officer “Mr. Kazemipour is a unique individual who truly understands enterprise B2B and has the business skills required to significantly increase Ryma's revenue stream,” said Michel Besner, President and CEO, Ryma. “As we continue to expand our market … Read more on Seattle Post Intelligencer Customers engage differently with email and social media The rapid growth of social media has seen many companies try and integrate the medium with B2B email marketing strategies. However, research has shown that customers engage with each channel differently, which could suggest that firms would be…. Click here to Read More

Demandbase Real-Time Targeting and Personalization Platform Now Enhanced …

Demandbase Real-Time Targeting and Personalization Platform Now Enhanced … SAN FRANCISCO–(EON: Enhanced Online News)–Demandbase, Inc., the real-time personalization and targeting platform for B2B, today announced the availability of D&B DUNS® Numbers in the Demandbase Real-Time Identification Service. Read more on EON: Enhanced Online News (press…. Click here to Read More

B2B Marketers Learn to Create Content Like Publishers through Live Online …

B2B Marketers Learn to Create Content Like Publishers through Live Online … The program titled Create Content Like a Publisher, 7 Practices to Move Beyond Concept, (introductory video at http://apps.vg/v/4f67a43eeaeac03999000647/) addresses the challenges B2B marketers face when implementing inbound marketing and content … Read more on PR Web (press release) B2B Soft Attending Rural Carrier Association's (RCA) 2012 Competitive Carriers … B2B Soft, a business-to-business software company specializing in retail management for the wireless/cellular retail industry, is pleased to announce that it will be attending RCA's 2012 Competitive Carriers Global Expo with its partner Cycle30. Read more on Virtual-Strategy…. Click here to Read More

GXS Puts the Middleware in Midtown Manhattan

GXS Puts the Middleware in Midtown Manhattan B2B Integration Company Adds Silicon Alley Office to Enable Continued Growth in the Financial Services Industry GAITHERSBURG, MD (PRWEB) March 26, 2012 GXS, a leading provider of B2B integration services, today announced that it has opened a Midtown … Read more on San Francisco Chronicle (press release) Corporate Visions Survey Finds More Than 50 Percent of Sales and Marketing … The survey, which polled more than 600 business-to-business (B2B) sales and marketing professionals around the world, found that more than 50 percent of salespeople and marketers have insufficient, little or no training, and are not equipped with the … Read more on MarketWatch (press…. Click here to Read More

Firms angry after Bizotunity B2B North East event is called off

MarketingProfs B2B Forum Image by Christopher S. Penn MarketingProfs B2B Forum Firms angry after Bizotunity B2B North East event is called off The Bizotunity B2B North East 2012 event was advertised by its Norwich-based operators as hosting up to 153 firms and organisations. It was said that the event would be “the largest event of its kind in the area, showcasing a huge variety of products, … Read more on nebusiness.co.uk Logitech turns to B2B channel with conferencing tool Logitech has signalled its intention to grow its business through the B2B channel launching an all in one video and audio conferencing tool targeted at companies wishing to increase opportunities for small groups to use conferencing facilities,…. Click here to Read More

Lastest B2B News

Mobile Technology Expert Christina “CK” Kerley to Address Emerging … A well known expert in the B2B marketing world, Kerley is the author of the industry guide, The Mobile Revolution & B2B, which provides marketers with a framework for navigating the dramatic shifts and harnessing the unprecedented opportunities that … Read more on Virtual-Strategy Magazine AnnArbor.com B2B Expo 2012, and more • March 29: Entre-SLAM. 7-9 pm Zingerman's Events on Fourth Ave. 415 N. Fifth Ave., Ann Arbor. $ 10 pre-paid entry fee – cash bar. 734-276-2736 or http://www.entreslam.com. • April 3: Introduction to Federal Business Contracting – the Department of … Read more on…. Click here to Read More

National Provider of Company T-Shirts and Screen Printer, Rush Order Tees …

National Provider of Company T-Shirts and Screen Printer, Rush Order Tees … Company t-shirts screen printer and custom embroidery company, Rush Order Tees, has launched a new LinkedIn Company Page for its B2B customers. Corporate buyers of custom business wear can now follow Rush Order Tees on their choice of social networks … Read more on Albany Times Union Pardot Survey Finds B2B Marketers Aren't Measuring Campaign Success ATLANTA, GA–(Marketwire – March 20, 2012) – Although most B2B marketers are tasked with creating and implementing effective lead management programs, many aren't measuring the results of their efforts, preventing marketing from truly showing its value … Read more on Technology Digital (press…. Click here to Read More

B2B Marketing Strategist Dawn Westerberg to Present on Google+ for The …

B2C vs. B2B: What’s the Difference Image by Eric Schwartzman As part of a book I am co-writing with Paul Gillan on B2B marketing applications of social media , our editor Richard Narramore at Wiley recommended we put together some kind of chart and have it visible as we write to ensure our book is as B2B focused as possible. This is what I came up with. Thanks to vista-consulting.com/marketing-b2b-vs-b2c/ for the inspiration. B2B Marketing Strategist Dawn Westerberg to Present on Google+ for The … AUSTIN, Texas, March 9, 2012 /PRNewswire via COMTEX/ — B2B Marketing Strategist and President of Dawn Westerberg Consulting LLC ( http://dawnwesterberg.com/ ), Dawn Westerberg will be presenting "Adding Google+ To Your Marketing…. Click here to Read More