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Archive for the ‘B2B Books’ Category

Advances in B2B e-Commerce and e-Supply Chain Management: A Special Double Issue of the Journal of Organizational Computing and Electronic Commerce

Product DescriptionThis special issue presents findings from research efforts aimed at addressing a number of key challenges that still need to be addressed–from developing flexible middleware, intelligent decision support functionality and new layers of eBusiness standards to gaining a deeper understanding of how to effectively apply these technologies in different contexts.Advances in B2B e-Commerce and e-Supply Chain Management: *shares experience working with Hong Kong’s HKTAIUA initiative, a major government effort aimed at using the Internet to bring together buyers and suppliers in the local textile and apparel industry; *considers the procurement of logistics services as a reverse auction process, where e-tailers submit…. Click here to Read More

B2B E-Commerce and the Rise of Multiple Electronic Channels

Product DescriptionBusiness-to-business (B2B) e-commerce is changing, but Giga does not believe it is evolving toward the apparent simplicity of Internet e-marketplaces through which all B2B e-commerce flows. Traditional B2B sales channels through paper catalogs, telephone call centers, stores, and above all, salespeople will still handle many sales and orders for years to come. The key challenge for a company will be matching the right e-channel with the right customer or supplier relationship. Despite the hype given to Internet e-markets, Giga believes they will only capture 9 percent of total B2B sales orders by 2004 and 25 percent of electronic B2B sales orders. B2B e-commerce is becoming a complex world of multiple electronic…. Click here to Read More

Understanding corporate B2B web sites’ effectiveness from North American and European perspective

Product DescriptionThis digital document is a journal article from Industrial Marketing Management, published by Elsevier in 2005. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.Description: The globalization of economic activities has led multinational business-to-business (B2B) firms to use their corporate web sites extensively to communicate with their stakeholders. Using a field study of 368 business customers, this paper examines three factors of information that influence corporate web sites’ effectiveness in a B2B context and whether these factors differ by web site user’s national origin. Results indicate that…. Click here to Read More

The B2B Executive Playbook: How Winning B2B Companies Achieve Sustainable, Predictable, and Profitable Growth

Product DescriptionThe first book completely focused on successfully running B2B, which is very different from B2C. The fate of a B2B lies in the hands of a few individuals so what ultimately determines if a company thrives, or even survives, is how these key relationships are targeted, structured and managed. Over 30 percent of all B2B product development, marketing, and other discretionary dollars are wasted. When the realities of B2B marketplace are not integrated into a company’s SOP, it is more likely that the company is wasting money as well as the employees’ time and efforts. If the budget and plans aren’t structured for B2B specifically, they won’t move the meter. But there is good news — there is a corresponding…. Click here to Read More

B2B.Com: Cashing-In on the Business-To-Business E-Commerce Bonanza

Product DescriptionA guide to making any business an e-business that can fully exploit the opportunities that abound in the Internet communications landslide. Offers information backed by research on how to develop a winning Web site, how to market a successful e-business, and how to create lasting relationships with customers, suppliers, and other associates on the Internet. B2B.Com: Cashing-In on the Business-To-Business E-Commerce…. Click here to Read More

Elektronische Marktplätze: E-Business im B2B-Bereich

Product DescriptionElektronische Marktplätze (EM) sind darauf ausgerichtet, Lieferanten, Produzenten und Kunden zu vernetzen und durch elektronischen Handel zwischen diesen Akteuren Kosteneinsparungen zu ermöglichen. Trotz Berg- und Talfahrt im E-Business sind sich viele Unternehmen darüber einig, dass der B2B-Handel im Internet zu den zukunftsträchtigen Geschäftsfeldern gehört. Welches die gewinnbringenden Strategien sind bleibt aber häufig ungeklärt. Dieses Buch erörtert, für welche Handelsobjekte sich EM eignen und welche Strategien sich für Anbieter und Nachfrager ableiten lassen. Insbesondere werden die Potenziale von EM in Bezug auf das “Magische Dreieck” aus Zeit, Kosten und Qualität aufgezeigt. Neben der Einbindung…. Click here to Read More

The B2B E-commerce Handbook

Product DescriptionThe rapid development of B2B e-marketing shows that the Internet is not just a new place to do business but constitutes a whole new method and model for commerce. Compared to the unpredictability of the B2C sector, B2B has emerged as the most solid and fertile area of e-marketing. This new book explains how almost any online company can successfully incorporate a business-to-business component. The B2B E-commerce…. Click here to Read More